World Recycling Day: Rethinking Waste with Natural Paper Products

Recycling is fundamental to our ethos. It underpins a 360-degree approach to product design and supply chain thinking, ensuring that sustainability is considered at every stage, from raw material sourcing through to manufacturing and end use. This commitment extends beyond our tissue and towel products, and into our packaging materials, and most recently into our washroom dispensers, where recycled materials and responsible design principles continue to drive innovation.

Expanding the Potential of Recycled Fibre

Our Natural Hand Towels and Roll Towel are produced using board as an alternative recovered fibre stream, complementing established sources like sorted office waste. By incorporating this material, we are able to broaden the mix of fibres used in production and support a more diverse and resilient circular system.

This approach ensures that valuable resources are kept in use for longer, extracting maximum value from materials that might otherwise be overlooked. It reflects our commitment to continuous innovation, finding new ways to improve sustainability while building on the strengths of proven recycled fibre streams.

Strength and Performance You Can Trust

Sustainability should never come at the expense of performance. Thanks to the long fibres derived from board, our Natural Hand Towels and Roll Towel offer exceptional strength and durability, making them one of the strongest products in our range, perfect for drying wet hands.

For washroom users, this means a reliable and effective hand drying experience. For facilities, it can help reduce consumption, as fewer towels may be needed per use, particularly when used in conjunction with one of our washroom dispensing solutions such as North Shore or Raphael. This supports both environmental and operational efficiency.

Designed for Lower Impact

The Natural range is designed to be less intensive in its manufacturing process, using fewer harsh chemicals while maintaining the high standards expected of professional washroom products. This careful balance ensures a product that is both effective and more considerate in how it is made.

Within our portfolio, the Natural roll towel stands out as the lowest carbon footprint hand towel in our assortment. This is supported by independently verified ISO 14067 data, providing clear and credible evidence of its environmental performance.

At a time when transparency matters more than ever, this verification gives customers confidence that their product choices are making a measurable difference.

Proudly Manufactured in the UK

All of our products are manufactured here in the UK, supporting local industry and reducing transport-related emissions. This not only strengthens supply chain reliability but also reinforces our commitment to responsible, high-quality production.

Supporting the Circular Economy

World Recycling Day is a reminder that progress comes from both consistency and innovation. By embedding recycled materials across our entire product ecosystem, from fibre sourcing to packaging and washroom dispensing solutions, and by exploring alternative waste streams such as board, we are helping to advance a more circular approach to hygiene.

Our Natural Hand Towels and Roll Towel demonstrate how thoughtful design, material innovation, and verified environmental performance can come together to create smarter, more sustainable washroom solutions, for today and for the future.